Taking part in Trade & Exhibition Shows/events is one of the most effective ways of taking your brand to the target audience. Participating in Trade & Exhibition Shows/events brings about numerous benefits to your brand but at the same time, it poses a number of challenges. Having a successful Trade & Exhibition Shows/events is not an easy task it involves a lot of planning and careful execution of those plans. Not everyone that participates in the Trade & Exhibition Shows/events is equally successful. The degree or level of success certainly depends on the ability of the company to think through the entire process and in their ability to engage in adequate preparation for the trade show.


Here is your checklist that will help you prepare yourself better for the trade show.


  • Trade & Exhibition Shows/events promotional material
  • Stall layout
  • Trade show stands or exhibit stands
  • Trade show displays
  • Adequate supply of pamphlets, brochures, business cards
  • Writing materials and other stationeries
  • Freebies
  • Laptops and laptop chargers
  • Mobile chargers


This is just a basic checklist to help you get ready with your own elaborate list. It is no good preparing your checklist in the last minute. You will have to make sure that prepare this checklist well in advance so that you can get ready with the things that you will need. For example, you will need to order custom exhibit stand or trade show stand. You should also order your Trade & Exhibition Shows/events displays. Your supplier will need time to get the stands ready and to deliver the same to the trade show venue.


Before you can order your Trade & Exhibition Shows/events from Eden Group Manchester, first you should understand the show stall plan and the position of your stall in the entire floor plan so that you can come up with the schema for the entire stall. You should be able to anticipate various bottlenecks that are likely to come your way during the preparation stage as well as during the trade show days. When you learn to anticipate such issues in advance, you will be better prepared to deal with them.


Preparation is the key to success of your tradeshows. Make sure that you have impressive stands and displays that will make your stall stand out from the rest of the participants. As your stall will have to compete with number of other stalls, only when you come up with impressive stall designs you will be able to attract crowd to your booth. Remember, when it comes to trade shows, it is primarily show business. It is one thing to spend time and money on your trade show but it is totally another thing get the ROI. If you manage to create an impression during the trade show, you will be able to enjoy lasting benefits. The whole idea of investing money on trade shows is to generate leads for your business. Some of the leads will get in touch with you immediately while others will wait until need arises which may take some time.

If your interested in discussing further your Trade & Exhibition Shows/event stand and need help, then why not give our Exhibition design team in Manchester a challenge? we offer free design as well as free pre-build…

Give Darren a call in our Manchester office for further information.